Lotta is a magazine for 5-10 year old kids that is full of school holiday activities. It is Australia’s first ad-free kids magazine and is released four times a year to coincide with the school holidays. If you’d like to learn more check out our promotional Mini Mag a little further down this page.

Each issue is based around a theme — for the September holidays it’s Nature. The Recyling, When I Grow Up, Sea, Fright, History, Space, Colour, Secrets, Travel and Story Issues are also on sale now.

At Lotta Magazine, we are trying to do something different.

No ads. Lotta is ad-free because we believe that children should be children before they are consumers. We don’t want to sell plastic toys or processed food to your kids, just our ideas for fun and creative ways to while away the holidays. Our magazine is 100% fun, no filler.  

Gender neutral. Lotta is not a boys magazine or a girls magazine, we are a kids magazine because we believe that all kids should have a variety of experiences, not just those that align with gender stereotypes.

Our aims are to:

Make school holidays less painful. Banish boredom with our many holiday activity ideas. Clear instructions and a downloadable materials list make our ideas easy for parents to facilitate. Our projects won’t break the bank — many of our ideas are free if you have some basic art supplies, the most expensive is $30. Lotta Magazine gives you great value for money with over 40 ideas for only $10.

Encourage creativity. Childhood is a time of natural, boundless creativity and curiosity. To think of something in a new way, to enquire about something that others don’t question, to come up with something truly unique is what children do best. Unfortunately, as we grow up, many of us lose this precious gift. Creativity is an important and useful skill in all areas of life, not just for art. We all need to generate new ideas, solve problems and think expansively regardless of occupation.

When we give our children the space and encouragement to explore their creativity, they can become our most inspiring artists, inquisitive scientists and original entrepreneurs. Lotta aims to help you do this with a variety of fun, new experiences to feed their imagination and end products that encourage endless free-play.

Make art & craft accessible. Many grownups are scared of art and craft because we believe we don’t have the right skills or aren’t creative — but you don’t need to be to enjoy activities with your kids. Lotta gives you the inspiration and very clear instructions to make them reality. Our projects produce amazing results through very simple processes for example our no-sew doorway puppet theatre. 

Diversify play. We love iPads,TV and technology too, but we believe that everyone needs a variety of experiences and an opportunity to let our own imaginations take the lead sometimes. Our magazine gives you a lotta ideas for other things to try.

If you support & appreciate what we are doing please tell people about us — we love to have a lotta friends.

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Lotta Magazine has just been named Best Art and Craft Product in Peekaboo Magazine’s 2013 Design Awards.